La Cité du Vin is the world’s largest visitor centre dedicated to the story of wine, and a landmark attraction in the heart of Bordeaux. Within Parisian architects X-Tu’s eye-catching building, Casson Mann created an immersive, interactive and sensory visitor experience, which opened in 2016. Extending over 3,000 sqm, 20 large-scale exhibits range from spectacular helicopter fly-overs of the world’s most stunning vineyards, to intimate galleries where visitors can examine historical documents and artefacts. Casson Mann was responsible for conceptualising and art directing all elements of the permanent visitor experience, including audio-visual and media.