Lord Ashcroft Gallery: Extrordinary Heroes

Imperial War Museum, London

Extraordinary Heroes, designed in 2010, displays the 162 Victoria Crosses owned by the Michael A. Ashcroft Trust, alongside the 48 VCs and 31 George Crosses held by the IWM. The challenge was to present 241 medals, each with its own personal story, without overwhelming visitors. Our design features seven distinct displays, each describing a quality of bravery. Seven plinths are made from materials which reflect the content: for example, ‘Boldness’ is wrapped in steel plate, blasted through by shell fire. The dense mix of artefacts, multimedia, interactives, sound and texture creates a gallery that is visually rich and engaging.

Lord Ashcroft Gallery: Extrordinary Heroes

Imperial War Museum, London

Extraordinary Heroes, designed in 2010, displays the 162 Victoria Crosses owned by the Michael A. Ashcroft Trust, alongside the 48 VCs and 31 George Crosses held by the IWM. The challenge was to present 241 medals, each with its own personal story, without overwhelming visitors. Our design features seven distinct displays, each describing a quality of bravery. Seven plinths are made from materials which reflect the content: for example, ‘Boldness’ is wrapped in steel plate, blasted through by shell fire. The dense mix of artefacts, multimedia, interactives, sound and texture creates a gallery that is visually rich and engaging.

"Casson Mann rose to the challenge of creating a truly 'wonder full', compelling and inspirational new design befitting the Hunterian's extraordinary collections. It has been a stimulating and rewarding process working with the Casson Mann team. Their creative spirit of enquiry is infectious and their attention to quality and the visitor's experience is second to none."  

Dawn Kemp, Director of Museums and Special Collections at the Royal College of Surgeons of England

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“The Casson Mann agency took up a huge challenge by conceiving a resolutely modern and creative scenography, perfectly meeting the requirements of our unique demand. A very successful sensory immersion in the heart of the Champagne region. A big thank you for your creative work and your follow-up from the beginning to the end of the project.”      

Victor Canchon, Director of Pressoria (Aÿ-Champagne)

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