Nottingham Castle: an all-new visitor experience

Blooloop review Casson Mann's latest project

22
Jul
2021

“What we try and do is find ways that we can open up objects and stories to visitors. Without sacrificing putting wonderful objects on display."

Blooloop’s Lalla Merlin reviews Casson Mann’s reimagination of Nottingham Castle, which opened to the public in June 2021. Read more here.

Jon Williams is Director at Casson Mann. Speaking about his role, he says:

“We’ve been working on the project since about the middle of May 2015. We have been the lead consultant on the permanent gallery, although, obviously, the project is much bigger than that, with the renovation of the building, a new visitor centre on the grounds, and so on.  It’s been a long six years of development. In terms of the creative process, our job was to create the physical environment for the visitor experience. We’re there to support storytelling."

“With the Nottingham Castle project, we’ve set up this journey. You enter the tunnel almost into the basement of the castle to visit the Robin Hood galleries. Obviously, Robin Hood is this legend of rebellion and fighting for justice. This leads nicely to some real-life rebellious events in Nottingham. Then, when you move into the more refined Ducal palace, you’ve got a series of galleries that explore creativity and industry.”

Jon Williams, Director, Casson Mann

"The creative process at the beginning is really intensive, working with the content teams at the museum, trying to tease out the aspects of their collections that they want to display, the stories they want to tell, and how best to make them more interesting for their visitors. That’s a fairly standard thing for us. What makes this project unique is that some of the galleries are very collection-heavy, and with others, like the Robin Hood gallery, there are no collections, and no evidence.”

View project:

Nottingham Castle
Nottingham, UK
Nottingham Castle
Nottingham, UK
Nottingham Castle
Nottingham, UK
Opening soon
Nottingham Castle
Nottingham, UK
Opening soon