The experience is spread across two floors, within the former pressing centre of the Maison Pommery, at the foot of the historic slopes of Ay-Champagne. On the ground floor, visitors explore a series of installations, which express the elemental basis of champagne and its terroir: chalk, rain, sunshine, and the deep vine roots, which tie champagne making to this region.

The first floor experience focuses on the savoir-faire of champagne-making, and the combination of innovative and age-old practices used in the process. The historic pressoir is brought back to life with a projection-mapped installation, telling the story of the harvest. The apex of the visitor experience is the walk-in, wrap-around-cinema, which celebrates ‘bubbles’, using the research of Gerard Liger Belair and his team at the University of Reims Champagne-Ardenne. Visitors interact to change the bubble trails on the walls around them: a joyful expression of the essence of champagne.

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